👉 Stand up to the supermarket duopoly
Everyday people are sick of being played at the checkout. For years, Coles and Woolworths have jacked up the price of everyday items, then days later slapped a "special" tag on them – at a price higher than they were before.
Coles has already faced court over these tactics last February. And now, it's Woolworths' turn. And new laws to curb excessive grocery pricing are set to take effect from July.
But rather than own up to their dirty tricks, the supermarket duopoly is fighting back on every front. They're aggressively defending themselves in court and working to undermine new price gouging laws, claiming any government action will only push prices higher.
It's time to say enough is enough. Coles and Woolies need to hear from us in record numbers – because while action by courts and government is welcome, real change depends on their customers demanding it.
Coles has already faced court over these tactics last February. And now, it's Woolworths' turn. And new laws to curb excessive grocery pricing are set to take effect from July.
But rather than own up to their dirty tricks, the supermarket duopoly is fighting back on every front. They're aggressively defending themselves in court and working to undermine new price gouging laws, claiming any government action will only push prices higher.
It's time to say enough is enough. Coles and Woolies need to hear from us in record numbers – because while action by courts and government is welcome, real change depends on their customers demanding it.
After the biggest supermarket inquiry in 17 years, the ACCC handed the federal government a 20-point plan to fix the duopoly. Coles and Woolworths are among the most profitable supermarkets on the planet — margins rising even as families skipped meals. The ACCC's 20 recommendations would have changed that. The government said it "agreed in principle" with all of them.
That was March 2025. While the government introduced the Food and Grocery Code – the rulebook governing how supermarkets treat their suppliers – in 2025, most of ACCC's recommendations have been left on the shelf entirely.
Supermarkets are still not required to publish their prices publicly, so there's no way to build the independent comparison tools that would force Coles and Woolworths to actually compete on price. When a product quietly shrinks but the price stays the same, you still won't be told.
And for the farmers and growers who supply the fresh produce aisle, almost nothing has changed: supermarkets can still cut agreed prices or volumes at the last minute, leaving growers with picked and packed produce and no buyer; still withhold the forecast information growers need to plan their seasons; still pocket opaque rebates without any transparency.
The duopoly's stranglehold on the supply chain — one of the ACCC's starkest findings — remains essentially intact. The watchdog did its job. The government didn't do theirs.
SIGN NOW
Enough is enough. Coles and Woolies need to cut the crap, stop the dirty tricks, and give us all a fair go at the checkout. We won’t stay quiet until the supermarket duopoly stops putting their huge profits ahead of people.
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